How I increased my websites traffic with SEO 290% In 90 days – (1,334 clicks a day difference)
In this guide I am going to show you how to increase website traffic using SEO. Safe SEO that provide all the right signals to Google. All of the methods I am presenting to you are white hat SEO techniques! Never risk being penalized by Google for buying links. Plus, buying the wrong links from fiver or other sketchy sites can make you lose all of your organic rankings. And, make it way harder for someone like me to get them back for you! I’ve had to do this in the past and it took a longgggg time to get their previous rankings back, let alone increase them.
New content is the #1 way to increase your website traffic! No link building required, just good ol’ fashioned hard work. It’s really that simple!
Back when I started doing SEO in 2008, I thought backlinks (links) were the only way to rank well on Google, or any other search engine. Well, I can tell you this today, I was DEAD WRONG!
It took many years for me to learn that links are not the only way to help a webpage rank well on search engines, but are helpful. Matter of fact, I’ve learned that you can rank well on Google without link building strategies all together. Well, at least without the really difficult ones.
I will still show you easy link building strategies that will give you all the links you will ever need. These “links” are from completely natural places online like YouTube and Blogger sites that Google is already looking for you to have. Plus the 2 sites I just mentioned are owned by Google and are standard accounts that come with any new Google account membership sign up or Gmail address.
So what’s the best way to increase my traffic without building links?
Sorry for the laugh but people actually think there is something more to ranking on Google than building content. I though the same thing for years! I actually ran from building content for years until I finally let go of my lazy tendencies and decided to start writing like I always dreamed I would never have to do. I never wanted to write and that really held me back for the first part of my SEO career. Once I finally got over that barrier my content started souring, and even more recently started showing up in the “featured content section” of Google. You can’t even pay to be in that section so the methods of building content that I am showing you are exactly the same methods I used to get my clients content featured on the first page of Google.
Content is actually the best way to get quick rankings on Google and instant traffic to your website.
But….. It’s not only about building the right content, it’s about the way you structure that content. Structure is what is going to set you apart from your competition. You are going to go deeper than they ever would. You are going to answer every question your customer queries about and send tons of positive signals to Google, forcing them to rank your content above your competitors.
Does it take a long time to increase your website traffic using SEO?
Not really, but sometimes yes. It’s a little complicated but quite simple so stick with me here.
It’s all about the strategy you start off with. I’ve had webpages that started getting traffic the exact same day they were launched. I’ve also had websites not see traffic for months. Why such a difference you ask? Well, at that time, I didn’t know that there are two different types of content you need to be focused on. I was only focused on local content creation when I should of also been focusing on national content creation.
National Content & Local Content
National content and local content are the two types content you should get very familiar with of you aren’t already. National content will help you get traffic from all over the United States, even if you are a local business. I have local business clients who rank in the featured content section of Google for national topics that bring in traffic numbers in the range of 4,000+ clicks a month. There service pages will never see those types of numbers buts that because those pages are tailored towards local searches.
More than just a local business
You want to show Google that you are more than a local and know about your industry in depth, regardless of the state or city of operating. This helps prove to them that they should, not only rank you nationally, but also rank you VERY strong locally because you are KNOWN nationally, if that makes since.
Furthermore, I know have learned how to tweak the 2 different types of content you can create easily that will get you instant traffic from general topics about your niche and slow but sure traffic to your money pages over time.
These days, with the help of Google’s new quick indexing algorithm, you can just pop up out of nowhere, landing your website on the 1st page with a little bit of time and a generous writing effort. I’m going to show you how to create content that Google will rank you highly for and how to structure your webpages for better sales conversion ratios. So, with that being said let’s get into it!
What Kind Of Content Does Google LOVE?
Google loves to see hierarchy. That almost looks at your webpage like a pyramid. They are looking to see what’s on the surface and what’s below the surface. Say you’re looking at the top of a pyramid. The pyramid starts with only one block at the top, but then it drops down to 2 blocks, and then drops down to 3 blocks, and so on. Google wants to see your main page (1 block), that branches into secondary pages (2 blocks), that branch into even more pages (3 blocks).
How do you build an SEO Pyramid structure you ask?
Well it’s actually quite simple.
Let’s take a Roofer for example. A roofer typically offers 3 types of roofing services. These roofing services include: roof repair, new roof installation, and roof replacement. Furthermore, inside of those services are more descriptive services like tile roof repair, shingle roof repair, flat roof repair, and foam roof repair.
You see where I’m going with this, one service breaks down into more services. These could all be pages.
Here’s what that SEO page structure would look like in a pyramid form
Roof Services Page
The above service could be broken down into the below secondary pages
Roof Repair Page – Roof Installation Page – Roof Replacement Page
The secondary pages could be broken down into even more descriptive pages as you see below.
Tile Roof Repair Page – Shingle Roof Repair Page – Flat Roof Repair Page – Foam Roof Repair Page
The same idea could work with the Roof installation pages. Each roofing type has its own specifications, advantages and disadvantages, just like I’m sure your services or products do. This roofing website could turn into 30 pages easily.
For my Music Production I have multiple types of beats that I make. I make dubstep beats, hip hop beats, pop beats and more. So, I am following my own rules by creating pages for each one of those topics. In addition, not only am I creating those pages but Im also following the pyramid rule by creating multiple pages for each one of those different styles of beats. I offer free beats and I sell beats so naturally I would end up creating a “pop beats for sale page” and a “free pop beats page”.
This structuring of my webpages help send signals to google that:
- I make beats
- I make pop beats
- I have free pop beats available
- I sell pop beats
- I talk about this topic enough that they should rank me for these keywords
- Also this helps show Google that I am an authority for this topic because I have more webpages about it than other competitor sites do
This pyramid SEO structure creates more depth in your site and helps Google clearly understand each and every one of your pages (products and services). The more Google understands your site, the higher you are going to rank! This pyramid SEO structure is much better than just listing every one of your services on one page. Plus, it allows you to go in more depth about each one of your products and services. Also, this will help your customer navigate your site better leading to higher conversion ratios.
In the eyes of google, if you have more webpages concerning a specific topic than other sites do, it’s almost like they have to rank your website. Well, unless your pages are not structured well, hard for google to understand, or do not offer value to the end user and they click off your site. That’s why you are going to want to use every element I am going to be listing in this guide. They will help provide Google a clear signal of exactly the keywords you want your website to rank for.
Alright, enough about structure, let’s get into what makes a strong piece of content that Google will love and people will naturally link to. We’ll get back into content after this next section. This is a great way to increase your website traffic SEOing what you’ve already posted.
Tips for building a strong content marketing plan in 2016 by Using what you’ve already got
You probably already have pages that are already primed to get some major traffic. I’m going to show you how to tweak those pages to rank even better than they already do. This is a sure fire way to trump your competition and leave them wonder what happen to their #1 ranking.
How To Use Webmaster To Increase Traffic To Your Website Right Now
How Webmasters helped me find hidden opportunities in the pages I already had out there.
During this time I didn’t even really build that many new pages. I just went back and touched up the pages that were already getting traffic. As you see in the comparison I’m only getting a couple more clicks per page but overall those clicks really add up.
Learn how to use the filters in Webmasters To find hidden opportunities
Go to you google webmaster tools dashboard
Step 1. Click on your site
Step 2. Click on the “search analytics” tab
Step 3. Click on the pages tab
Step 4. Select all the above options: Clicks, Impressions, CTR, Position
Step 5. Click on the impression filter to filter from highest to lowest
Step 6. Find a page that has a lot of impressions but a low CTR (Click through rate) How many times you came up in the search compared to how many times you got clicked on. If your CTR is low that means that page is getting shown a lot of but not clicked on a lot. You want to work on those pages the most because they could show the most promise.
Step 7. Click on the page you chose
Step 8. It will have pages selected by default but switch it back to queries – this will show you all the keywords that page is pulling for
Step 9. Try to find a keyword that has impressions, clicks, and maybe a good position. If you can make this page rank higher, you will see traffic faster. Re-SEO Optimizing your webpages if the fastest way to get traffic right now and is exactly how I increased my traffic 290% With SEO in 90 days. I am currently receiving 2,000+ clicks a day from completely white hat SEO methods.
Step 10. After you follow these steps to find the pages you want to work on. Make sure you incorporate the below elements in every webpage you create. These elements will help your site sour far above your competitors.
Here are the elements I have found so far that make incredible content to rank on the search engine and fully satisfy the end user’s search.
Titles Make Or Break Your Content
The title of your page is the most important factor in SEO! The title is what draws the user in and is what Google mostly uses to understand your webpage. It’s the same idea as if you were reading or writing an essay. You wouldn’t introduce topics in your title that aren’t included in the body of your essay would you? No, of course not because you would of received a terrible grade for that essay project.
Well, your title introduces the ideas the will be expressed in the content too. The title makes or breaks the piece and either plunges in forward to super high rankings or holds it back from being the shining star it could be.
How do I find a better SEO title for my page?
Easy, go back to webmaster tools just like I showed you above. Find the most relevant keyword on the page that’s getting the most impressions and use that keyword for your title. You want your Title to be exactly what the user is looking for. Or, a variation of it. It doesn’t have to be exact but I make all of my title exact in most cases. In the title of this article I chose to be different this time but I bet you in 1 month once I have the data from this post, I will most likely change the title to something more keyword friendly.
First 100 Words Of Your Content Should Include Your Keywords
The first 100 words of the beginning paragraph of your content is important introducing your content to Google and your customer correctly. It’s very similar to writing an essay. When writing an essay, the first paragraph usually includes your three main topics. (This essay is about Idea 1, Idea 2, and Idea 3, blah blah blah) The same goes with content. Structure your content like you would structure an essay. Introduce as many topics as you would like in the first 100 words but make sure your choosing topics that are “traffic friendly” and being searched on by people on Google. Need help finding keywords?
Related Search Section on Google
Table of Content
Having a table of contents on your site is a lot the first 100 words of your beginning paragraph. They introduce a chronological order of what is to be expected from that page. In addition, this a great place to put page jumps. I explain below what page jumps are but let me tell you that these things can help your site rank extremely well. For some reason, having links that jump to other sections of your content work extremely well for helping Google understand that page. You are basically directly telling them, “I am talking about idea 1, idea 2, idea 3, and idea 4. This clearly shows them that you definitely talk about that specific content on your page, in multiple different ways, and with easy navigation to those specific parts. Pull it off correctly and you’ll even get your page jump featured in your meta description when someone searches that topic on Google. Haha! Pretty cool I know, see below for more about page jumps.
Page jumps are an easy way to make sure your content is easy to navigate. Page jumps also show up in your meta description. It looks super cool and almost serves as its own call to action.
Want to learn how to create your own page jumps?
Page jumps in Html
Page jumps in WordPress
Easy Way To Create your own page jump in WordPress – This method works much better on WordPress than any of the plugins do. I’ve tried all of the page jump plugins and none of them seem to work on every site. I found a code searching google after I couldn’t take it anymore. Here is the custom code I found that will help you make super easy page jumps in WordPress in only a couple of seconds. I don’t even have to copy and paste the code anymore now that I’ve used this so many times.
Easy Way To Create your own page jump in Html – This is what the link looks like in code.
You have to click on the text editor to add this to the code. Add this tag right above where you want the page to jump to.
Also, you can structure your headings to have these codes embedded in them. Let’s say you’re using the ever popular H2 tag. Here’s how you would set a page jump to that specific heading.
Switch over to the text editor
Find the H2 you want the page to jump to. <h2>Your Heading</h2>
Add the id code to it like this <h2 id=”jump”>Your Heading</h2>
You don’t have to use the word “jump”. You can use whatever keyword you like. Sometimes I number mine to make it faster <h2 id=”1”>Your Heading</h2>
No matter what keyword you choose. After you set your id, all you have to do is link to that id using a # and the keyword right beside it. Use the same keyword that you used in your id. In the above example I used the word “jump” and “1”. To link to those headings, all I would have to do is select a word on the page and link it to #jump or #1. It’s literally that simple. No http or www before the #, it’s literally #keywordyouchoosenospaces.
Usually people create a table of contents that they use to make navigation easy. These page jumps could be used in that table of contents to help users jump to the specific section of content they are interested in.
H2’s Are Pretty Freaking Important
H2 headings let google know that those headings are the second most important things on your page. They should follow the topic structure that you set in your opening paragraph. (Idea 1, Idea 2, Idea 3) except this time you are going to add very valuable content under these headings that describe those ideas in detail. The content under your H2 tag should be specifically related to that heading. If you start trailing off into another section, you need another H2. Don’t be scared to add too many H2’s either. I’ve seem some of the experts in the SEO field use up to 18 H2’s in one of their long form blog posts that rank extremely high. You can’t have too many headings as long as you offer valuable content underneath them. View an article from Yoast SEO about why headings are important and why you should use them.
Alt Text Has Got Your Back
Alt text is pretty important but not nearly as important as creating titles for your pictures. However, don’t get me wrong, use alt text for sure. It’s just one more signal nailing in the coffin to Google that you want to rank for that keyword. This can be done in html or WordPress. It’s much easier to add titles to your pictures in WordPress but if you’re using html it’s not all that bad either. See below about creating SEO titles for your pictures.
Search Engine Optimize Titles On Pictures Accordingly
Your titles have an enormous capacity to rank very well in the Google images section. Your title will even show up next to the picture whenever users click on it. I’ve had sites where we took the #1 spot in Google images and the organic ranking for the page came soon after. This pest poop diagram I created gets over 4000 clicks a month from people trying to find out what kind of pest poop they have in their homes. This picture leads them straight to the site where they can compare and read descriptions of different types of pest poop. That’s just one example but the idea stays true. Title your images with the keywords you want your page to rank for organically. *Important – make unique images, they rank way higher and aren’t that hard to create with programs like photo shop and photo editors online. Matter of fact, that’s about to be a section that I didn’t think about including yet. Furthermore, it’s important enough for me to make a whole other heading for that right now.
Create Unique Images To Increase SEO Traffic
When I say unique, I don’t mean a brand new picture. I almost never take new pictures. I use what’s already around and legal to reuse. Check out the labeled for reuse filter in Google images. You can find images that are labeled for reuse of labeled for reuse with modification. These images can be the foundation of creating your own unique images. Here’s a quick tip, try chopping certain portions out of some images and adding the chopped portions on top of other images. Also, create text over the image. I swear Google ranks the images that have the actual keywords on the picture better than ones that don’t. Well, I don’t swear but I have created an awful lot of images and have some pretty official data to back that up.
Some of the most awesome pictures I’ve ever created were by chopping, distorting, cropping, editing, and manipulating free to use images. Don’t just take the image straight up, give google something new and unique to rank with. You will thank me when your unique image ranks #1 over the image you used to create it.
Increasing Local Business Traffic Using SEO
Local SEO is a little different than trying to gain national rankings. Local SEO relies more off of listings, reviews, testimonials etc. I’ve created what I like to call the Perfect Local SEO page. This page includes plenty of content, H2’s, Click to call, testimonials, links to reviews, faq’s, links to your address, and related content.
Sharing an embedded map on your page will help google understand exactly where you are trying to target. Also, having a text link on the page that links out to your address is also a great idea. I’ve seen people rank for a keyword solely based on the fact that they had a link with that keyword on the page. Even if it was only one link on the page with no other content. I would absolutely suggest having content on the page but this just goes to show you that google relies heavily on internal link navigation to understand your website.
What if I use my home for my business address and I don’t want people to see it?
You can still use the embedded map with your business name and service area. Just use the map search tool and search for your business name and not the address. Embed this map on every local service page. This will pull up your service area that you have set in your Google My Business listing. If you don’t have a Google My Business listing then you should definitely get one or Hire my company to create on for you. It will help get you more sales to your local business than you ever imagined. This listing combined with great content will help you take over like wild fire.
Click To Call Links Every time
Click to call phone numbers are a signal to google that you can be contacted quickly. It’s almost a trust signal. Plus it makes it easier for customers to get in touch with you.
Testimonials are important to have on the page, for some reason google likes to see them and it’s also an opportunity to hit a couple more keywords. Plus you are going to set this up with quotes so even if you repeat some of the content in your testimonial its ok because in googles eyes that’s a totally different signal.
I used to think that those little blog sections on peoples website where week and didn’t really offer anything a user was looking for but I was sorely mistaken. The related content section is an additional way to get keywords that backup your main page on the page and linked out to. These links are the same idea as the FAQ section. That offer more value about the topic that’s already being talked about on the page. It’s kind of like saying, here’s my main idea, but hey check out these ideas about the same topic because they are awesome too. Plus they show google that your topic goes deeper than what is on the surface.
Long Form Content
Long form content is a great way to show google that you are an authority for a topic. Long form doesn’t mean you just go on and on. It means provide an in depth view about your topic. Create enough content that shows google you know exactly what you are talking about and more. Go farther than everyone else but try to keep the content clean and easy to navigate. Page jumps and accordions work great for this.
Sometimes when I want to add a lot of content to a page but don’t want to make the page look too cluttered I ad accordions. Accordions make the content hidden until a user clicks on the call to action you create. Accordions are a little more difficult to create than page jumps but they are certainly worth all of the time and effort. You can build accordions in WordPress or html. The html version is a little tougher but just requires some simple codes you can copy and paste to build your own. WordPress has an accordion plugin that works great until you end up with a theme that already has them built in. Sometimes the plugin doesn’t work with certain themes because it conflicts with the way their theme was built. If this plugin doesn’t work for you, it’s safe to say that you are using a them that already has an awesome built in.
Create links instead of answering questions on the page. Provide a question and answer section but only link out to your FAQ questions individually. Create a post for each one of the question you ask. That way google sees that you have entire pages dedicated to answers questions. They will still rank your main page with the link on it unless the post you create provides a lot more value than than the page you put the question on.
Links to Your Reviews
This is a new trick I learned just recently and seems to help a lot. Adding special review icons to your webpage that lead to the review sections on Yelp, Google, etc . These will send positive signals to Google because that you are linking out to reputable sources and being completely transparent.